Retail
True Way Investment is reshaping the retail landscape in Iraq through the development of modern commercial centers that offer convenience, variety, and high-quality services. By creating inclusive and accessible shopping destinations, the group aims to elevate daily life while stimulating local economies and entrepreneurship.
Integrated Shopping Experiences
Projects like Jawhara Mall in Hilla and Hashimiya Mall on the Hilla–Diwaniyah road provide customers with comprehensive retail experiences. These malls feature a wide array of shops, including fashion, stationery, jewelry, furniture, and more—all under one roof.
Family-Friendly and Accessible Environments
Designed as community hubs, True Way’s malls cater to all age groups with safe, well-organized spaces. They serve as both shopping centers and social destinations, encouraging interaction and offering enjoyable experiences for families and visitors alike.
Retail as a Driver of Economic Growth
By investing in retail infrastructure, True Way supports job creation, boosts local businesses, and contributes to a more vibrant commercial environment in underserved regions. The group views retail as a key enabler for regional development and long-term prosperity.